PRIVACY POLICY

This privacy policy describes how your personal information is collected, used, and shared when you visit us or shop with us.

Information collection

User initiated information: When users register an account, fill out orders, submit feedback, etc. on the independent website, information such as name, address, contact information, payment information, etc. will be collected. For example, when users fill in the shipping address for purchasing goods, the website will record this address information for shipment.

Automatically collected information: The website collects users' IP addresses, browser types, device information, visit times, and page views through technical means such as cookies and log files. This helps optimize website performance and analyze user behavior, such as adjusting website layout by analyzing the pages that users frequently browse.

Information usage

Provide services: use collected information to process orders, deliver goods, provide customer support, etc. For example, arranging shipments and providing after-sales consulting services based on order information.

Personalized experience: Based on user preferences and historical behavior, recommend relevant products, content, etc. to enhance the user experience. For example, recommending new sports products to users who frequently purchase sports equipment.

Data analysis and improvement: Analyze website traffic, user behavior, and other data to optimize website functionality, products, and services. By analyzing data, identify which pages have high bounce rates and make improvements accordingly.

Information sharing

Third party service providers: They will cooperate with third parties such as logistics, payment, and data analysis, but only share necessary information and require them to comply with confidentiality agreements. Provide the recipient's name and address to the logistics company for delivery.

Legal requirements: In cases stipulated by law, such as lawsuits or requests from law enforcement agencies, relevant information may be disclosed.

Information Protection

Security measures: Adopt technical and management measures to protect information security, such as encryption technology, access control, etc. Encrypt users' payment information and restrict employees' access to user data.

Data storage period: Clearly define the time for data storage, and delete or anonymize it after expiration. For example, user order information is anonymized two years after completing the transaction.

User Rights

Access and modification: Users have the right to view their information and make necessary modifications. Provide a user account settings page for easy modification of personal information.

Delete request: Users can request to delete their own information, and the website should handle it after verifying their identity.

Choose to exit: Users can choose to exit certain marketing activities, data collection, etc. Provide functions such as unsubscribing emails.